Raw Nation Wari Outlet

Raw Nation, the premium-clothing brand for men & women is developed on a platform of “Made For You” promise - with best international standard & practices. Apart from offering fashionable and trendy collections for every season and occasions, Raw Nation portrays a complete lifestyle for its consumers.

Raw Nation symbolizes character, endeavor, achievement of Rawness and at the same time humbleness and love for work that appeals to the niche. Cubeinside wanted to highlight this character of Raw Nation, where the raw and rugged image meets the humbleness and together they create an amalgamation of formal expression. Walls are made of raw net cement finish, which gives us a character of rawness without the boring tiling effect, rather creating an infinite background for the products. This texture develops cracks and patterns that are organic and not repetitive. Floor has been finished with grey tiles which gives a neutral backdrop as well. Black metal frames against the NCF wall portrays the rawness further and makes a clear distinction between the background and foreground, so that the display products stand out.

The introduction of subtle curves in ceiling and light fixtures adds the exact amount of humbleness that is required in the brand image. Blue as the brand color of Raw Nation and pink as the Raw Nation Pink, adds a different dimension to the rather neutral color palette.Intelligent use of lights in the fixtures and ceiling creates a better retail experience by enhancing the ambiance.